Editorial standards
What has to be true before we say it.
ScaleLore makes claims about real companies, citing filings, court records and regulatory findings. That only means something if the rules are written down and the same rules apply to every film. These are the rules.
01
Primary documents, or nothing
A claim enters a script when a document supports it. Filings, court records, regulatory findings, government research. Where reporting is the only available source, it is labelled as reporting and named — never promoted to fact by repetition.
02
Certainty is stated, not implied
Every material assertion carries a tier, and the tier is spoken on camera. A modelled estimate is never delivered in the same voice as an audited figure, because they are not the same kind of thing.
03
Gaps are published
When the evidence runs out, the film says so and stops. An unanswered question stated plainly is more useful than a confident guess, and it is the part of the record most reporting removes.
04
Every film is dated
Each film carries a research cutoff. Facts move; the cutoff tells you exactly how far the record was current when the film was locked, so you can judge what has changed since.
05
No undisclosed interests
ScaleLore takes no payment, sponsorship or consideration from any company it covers, and holds no position it does not disclose. Nothing on this site or in any film is investment advice.
06
Corrections stand in the record
A material error is corrected in the film description and stated in the next film. Corrections are additive — the original claim is not quietly deleted, because a record you can edit invisibly is not a record.
Certainty
Five tiers, and what each one licenses.
A tier is not a hedge. It states exactly what kind of evidence stands behind a sentence, so a modelled estimate is never delivered in the voice of an audited figure.
VerifiedA primary document states it.
ReportedA credible outlet states it.
EstimatedA named firm modelled it.
DisputedTwo sides say different things.
GapWe could not verify it.
The fifth tier is the one that costs something. A gap is a question the evidence could not answer, published rather than filled — and it is the part of the record most reporting quietly removes.
Research methodology
Seven steps, in this order.
There is no expert-validation step, because ScaleLore does not currently run expert interviews. A step listed here that the studio does not perform would break the first standard on this page.
Greenlight gate
Scored on novelty, evidence strength, longevity and visual potential. Most candidates fail here and are never scripted.
Source excavation
Primary documents only. The filing, not the article that read the filing.
Claim ledger
Every material assertion is filed into a tier. Verified, reported, estimated, disputed — never blurred.
Gap identification
What cannot be verified is recorded as a gap. It is never quietly filled with a confident guess.
Script
Thesis first. Numbers illustrate the argument; they never drive it.
Retention review
Does the ending deliver the promise the first thirty seconds made? If not, the script goes back.
Source ledger published
Shipped with the film. Publicly. Every claim links to the document behind it.
Corrections
Found something wrong? Send the document.
Corrections are welcome and are handled the same way claims are: with a source. If a film states something a primary document contradicts, write to hello@scalelore.com and name the document. Material errors are corrected in the film description and stated in the next film.
The memo
The research goes out before the film does.
Every film starts as a memo: the thesis, the claim ledger, the source ledger, and the questions we could not answer. Subscribers get the memo first — with every document linked.
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